The basic curriculum is designed to thoroughly acquaint Marketing majors with the broad field of marketing and to allow focused study in narrower subfields, depending upon the students' interests and aptitudes. Students may choose Marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial Marketing, Marketing Research, Retailing/Distribution, Selling/Sales Management, and Services Marketing.

All information is provided as a guide and does not guarantee entry. Admissions decisions are at the discretion of the university. Entry requirements are subject to change and may vary by program.