As one of Essex Business School's unique Masters of management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through these optional modules, you can align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management. MSc Management (Marketing) is for you if you are interested in issues such as: the impact of social media on consumer behaviour, consumer relationships, brand communication, marketing strategy. We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of marketing management. In your last term you’ll have the opportunity to conduct a case study of the performance of an organisation during a short term placement.