The Public Relations concentration of the Bachelor of Arts in Communication and Media Studies helps students to acquire the strategic communication and relationship-building skills needed to succeed in this industry. Public relations is best thought of as a communication process, one that helps organizations maintain mutually beneficial relationships with key stakeholders. Strong writing and oral communication skills are a must, as is the ability to research information efficiently and communicate effectively using the latest social media tools. Jobs in public relations include: publicist, lobbyist, media liaison, copywriter, scriptwriter, corporate spokesperson, and public relations manager.

This program only accepts candidates who have completed 12 years of school education. Otherwise, you are advised to complete 1 year of Bachelor's degree in your country or choose between International Foundation and International Year One programs. A completed application form and $50 application fee. Moreover, bear in mind that notarized, current bank statement verifying that the student has a minimum of $52,000.00 U.S. Dollars in a cash account available for his or her use is required.