The Advertising concentration of the Bachelor of Arts in Communication and Media Studies provides students with an overview of all phases of the business including account planning, creative, media planning and buying, management, and market research. Students are introduced to all operational aspects of the business, and acquire first-hand experience developing multi-media advertising campaigns. Career positions open to graduates include account executive, account planner, multimedia copywriter, market researcher, media buyer, media planner, and project manager, to name but a few.

This program only accepts candidates who have completed 12 years of school education. Otherwise, you are advised to complete 1 year of Bachelor's degree in your country or choose between International Foundation and International Year One programs. A completed application form and $50 application fee. Moreover, bear in mind that notarized, current bank statement verifying that the student has a minimum of $52,000.00 U.S. Dollars in a cash account available for his or her use is required.