With a Lubin BBA in Digital Marketing, you can build your skills in both online marketing strategy and information technology. As a market-ready professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your own career.

If the application requirements are not met, a student has a chance to apply to preparatory Undergraduate Global Pathways.