Designed specifically for the marketing major, this digital and integrated marketing communications concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing. The purpose of the concentration within the BS program in marketing is to equip students with cutting-edge knowledge in the marketing communications area so they are well-prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration enhances the marketing degree by providing specialized expertise to our graduates in an area that is growing in importance in the marketplace.

For Unibroad applicants, the application fee of 85 USD will be waived by Kaplan Inc. SAT might be required.