Develop strategic skills and learn how to use the marketing communications toolkit to best effect for clients and organisations by developing persuasive communications and integrated campaigns that draw on marketing, advertising, digital media, and PR.

Kaplan Inc. does not offer direct admission to Bournemouth University. In order to start studying this program, you have to first complete a relevant international foundation or international year one.If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5 in all other components, or equivalent.