The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on: 1. How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations. 2. The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning. 3. The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.

GPA requirements may differ depending on the country you where you graduated. To study for a master's degree at the University of Liverpool, you must first complete the pre-master's courses offered by the University. Also, your study period can be extended if your English language skills are not good. Bear in mind that this program requires a minimum IELTS score of 6.5 (Listening 6, Reading 6, Writing 6.5, Speaking 6), or a minimum TOEFL score of 88 (Listening 19, Writing 21, Reading 19, Speaking 20).