Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

A non-refundable application fee of 80 USD is required. This program only accepts candidates who have completed 12 years of school education. Otherwise, you are advised to complete 1 year of Bachelor's degree in your country or choose between International Foundation and International Year One programs.