The marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with understanding how to attract and retain customers, having the ability to find and analyze information and being able to design, collect, and analyze marketing information to be used in managerial decision making. Students use digital and traditional media to reach customers and have personal communication skills that businesses demand. Moreover, students are become capable of writing an actionable marketing plans, and understanding and being able to apply the latest marketing concepts, including marketing automation. Students applying for this degree have to choose one of the four concentrations of study: Digital Marketing, Entrepreneurship, Sales, and Sport and Entertainment Management.

Lower SAT or ACT will be considered if GPA is higher than a 3.0. A non-refundable application fee of 30 USD is required. All prices are estimated for previous years and are subject to change. This program only accepts candidates who have completed 12 years of school education. Otherwise, you are advised to complete 1 year of Bachelor's degree in your country or choose between International Foundation and International Year One programs.