Industrial Design is a professional field developed with the emergence of Industrial Revolution and consequently the replacement of traditional artisanal production methods with machine production. The development of industrial design as a profession also coincides with mass production and consumption becoming the widespread and dominant economic model throughout the 20th Century. In this process, industrial designers emerged as people who are able to design products suitable to be produced in big quantities and more to the point reconciling the profit expectations of producers with the “value” expectations of users/consumers. Although the value received out of products is primarily linked with their utilitarian function, we know that it also points out to a symbolic value as products are also the carriers of identity elements that brands and people want to convey to the society at large. Brand identity, packaging and all other aspects influencing the user’s perception and usage processes constitute parts of user experience and therefore experience as a whole becomes the product.

An internal language test might be arranged. All dates are estimated for previous years and are subject to change.