The strategic communication track prepares students for careers in advertising, corporate communications, public relations and integrated marketing communications. Students develop core skills in writing, editing, storytelling and design throughout their freshman and sophomore years. The idea is to help students understand the fundamental skills of journalism while specializing in more strategic communication-based courses.

For IB students, a completion with an overall IB score of 24 or higher or a score of 4.0 or higher for each subject is required. Moreover, an ACT score of 21 is acceptable. For Unibroad applicants, the university's application fee will be waived. Please, bear in mind that this program isn’t offered for Russian and Azerbaijani citizens.