Advertising is a multi-trillion-dollar economic engine at the center of the global economy and a primary means of advocacy, influence, and social issue persuasion. The professional communication field of advertising is at the forefront of innovation in individual behavior, technology, and society. Advertising strategies and tactics influence, and are influenced, by popular culture trend cascades, changing market preferences, social norms, and complex consumer behaviors.

A non-refundable application fee of 50 USD is required. A minimum score of 460 from SAT reading and writing section is required. As an alternative, a minimum English score of 21 from ACT is required.