Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services

ELTS 6.0 with Speaking and Writing 6.0. Students who graduated from Turkish high schools have to study an additional year of international foundation. For students coming from American high schools, the SAT requirement is 1500 with a minimum of 500 in each band. For other students, qualification assesses on a case by case basis.