In the IU Master of Management in International Marketing, you'll learn to analyze brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You'll come to understand consumer behavior in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you’ll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.

On-campus study programs are accredited in line with German and European standards. A dual degree is accessible. You can gain an extra LSBU validated UK degree for €1,490 on top of your IU degree. It is only applicable to dual degree-ready programs. There is an enrollment fee of €900, a deposit payment of €2,500. Some other expenses include a travel card (to be obtained from the university - €200) and an annual student union payment (€195).