As student of the Bachelor specialisation "Digital Management" you will learn to view the specifics of the digital economy from theoretical, strategic and technological perspectives. You will deal with starting points for digital organisation, digital products and processes and develop new business models with the help of techniques for developing ideas, visions and prototypes.

This program is also offered in Potsdam,Mainz Germany. Please note that there is no application fee charged by the university, but the registration fee is 600EUR. After the conditional offer, a deposit of 3,000EUR is required. A student is also advised to acquire a semester student card of 300EUR for transport expenses and social activities.