Theoretically, the best product or the most attractive service should have no trouble succeeding on the market. Practically, however, the marketing is often decisive. Why is a particular detergent the market leader? Why does one business software company have fans and others just customers? Marketing is an art. And a science. The Marketing Management studies at CBS will teach you marketing from the ground up.

This program is also offered in Potsdam,Mainz Germany. Please note that there is no application fee charged by the university, but the registration fee is 600EUR. After the conditional offer, a deposit of 3,000EUR is required. A student is also advised to acquire a semester student card of 300EUR for transport expenses and social activities.