The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'. Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing. The Entrepreneurship programme is for students who know that they would like to start and run their own businesses, and who want the support and tools that a Bachelor programme in Entrepreneurship and SME Management can give them. Students will be required to have an international outlook, and speak good English. Students will have ambition, optimism and good general communication skills. They will be imaginative, artistic, conceptual thinkers and have good social networks. The EBA pathway enables future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies and knowledge, thus also maximising the avoidance of company failure.

If the English language proficiency requirements are not met, but the student has an IELTS score of at least 5.5 and less than 6.0, the student can join the Preparation Course for half a year. A refundable deposit of 900 EUR and a Visa/Administrative fee of 650 EUR are required.