Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Data Analytics are introduced to the aspects of technology and data analysis that will affect the success of marketing and information strategies of the company or organisation. Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline all areas affected directly by the marketing and communication strategy.

If the English language proficiency requirements are not met, but the student has an IELTS score of at least 5.5 and less than 6.0, the student can join the Preparation Course for half a year. A refundable deposit of 900 EUR and a Visa/Administrative fee of 650 EUR are required.