The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media.You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management,as well as how they interface with social, cultural and political contexts.In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management.

In order to progress to this program, Pathway program is required first.