The specialization in Advertising and PR Strategy focuses mainly on issues related to marketing communication, regarding advertising, Public Relations, and other forms of promotion. Thanks to practical classes and numerous workshops, students not only get to know the media and advertising market, learn market research methods, but also learn the secrets of media planning, accounting, and copywriting.

The language of the program is Polish. The entry fee is EUR 100. For those applicants with no language proficiency certificates, an internal language test is arranged. The tuition fee is to be charged in national currency so it may vary in the event of changes in exchange rates.