Learn about content creation, social strategy and tactics, analytics and attribution, public relations, media law, data analysis and visualisation and digital and social media theory. Get time to experiment with your own social media channels, build your own digital communities, and develop your own social media project in the final year. Explore optional modules in marketing, podcasting, journalism, fashion styling, radio and TV production and more.

In order to progress to this program, Pathway program is required first.