While technology advances exponentially, marketing techniques are shifting from traditional models to ones whose foundations and very frameworks are created for the digital environment. For this reason, this course has been designed to provide a robust framework of entry and pathway towards success into this exciting field. The MSc Digital Marketing degree enables students to develop digital marketing plans and strategies through an emphasis on solving real problems for real clients so in the fullest sense of economy – no effort is wasted. Students will develop the skills to formulate appropriate responses to complex marketing problems in a course vehicle composed of only six in-depth modules and purely project-based assessments thus developing employability and enhancing your CV from day one, with a focus on the skills that employers want within this dynamic industry. This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context. Contemporary issues in digital marketing will be discussed and used in class groups to foster understanding of the opportunities and multi-channel management decisions facing marketers. Using this knowledge, allied to the use of models and tools, will prepare students for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

The registration fee might be added by the university.