The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona (hereinafter – Business Bachelor with Digital Marketing in Barcelona) is designed to provide GBSB Global students a comprehensive education, focused on advanced digital marketing skills and practices used today. Business Bachelor with Digital Marketing students study current marketing aspects such as critical thinking, specialized theory and how it is utilized in the real world by participating in learning-by-doing objectives in the fields of SEO strategy, website optimization, digital advertising, market analysis and product development.

Keep in mind that this program is offered in two formats of study: online and on-campus (Malta and Spain campuses).