The Bachelor of Business Administration and Digital Innovation in Marketing in Madrid focuses on current innovative marketing techniques and skills, offering students an advanced and comprehensive learning experience at GBSB Global Business School. Students will explore critical thinking and how specialized theory is applied in the real world of marketing by taking part in practical tasks in the areas of market analysis, product development, sales management, brand management and digital marketing. The Business Bachelor of Marketing in Madrid not only provides students with empirical marketing competencies but teaches them how to utilize real-life experiences to marketing operations. GBSB Global Business School Bachelor of Marketing graduates are in high demand in Spain, Europe, and worldwide.

Keep in mind that this program is offered in two formats of study: online and on-campus (Malta and Spain campuses).