This program's aim is to educate media professionals, with a special emphasis on visual communication and visual technologies, specifically in the fields of advertising, journalism, visual design, video and TV production and new media. Since the department's philosophy is to educate both creative and responsible media professionals, it also includes several must and elective courses on the ethical, legal and social problems related with mass communication.

At least 6.5 IELTS score (5.5 from each section) is required. All fees are subject to adjustment each year according to changes in the cost of living. Tuition fee is calculated including value added tax. Applications with predicted grades/results/scores will not be evaluated. A minimum diploma score of 28 out of 45 and minimum one HL subject related to the applied program is required.