International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change. The programme has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Keep in mind that the tuition fee is calculated in national currency and therefore, may be subject to change. If you don't fulfill the language requirements, you can enter JU's Pathway Programme, designed to strengthen your English and academic skills. Credits for this course are estimated upon European Credit Transfer and Accumulation System (ECTS).