Each module contains the latest content relevant to present day practice within the digital marketing industry and embeds key skills required for digital marketing practitioners, such as management skills for marketing professionals and research methods in marketing. This dynamic course has a very strong focus on integrated learning, where the teaching and assessments will simulate real life marketing situations with industry client-inspired digital marketing projects, to prepare students to pursue a successful career in digital marketing.

A non-refundable application fee may be required. Moreover, at a later stage, students need to pay a 20% deposit in order to confirm their registration. All optional modules are subject to availability of lecturers and student demand. For a subject to run, there should be a minimum of five students.