This program in International Business Administration with a specialization in Brand Management allows students to study the interplay between global and local factors that influence management decisions. International Business Administration focuses on all aspects of running a large, global organization, as well as its relationship to the outside world. It is a 4-year bachelor’s degree offering students, 4 different specializations that they can choose from during their 2nd year of studies. Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand

Keep in mind that a non-refundable registration fee of 120 EUR is required. This course is offered both in French and English languages. Students may also enter year 3/4 after completion of 2 years of higher education (requirements differ accordingly). For those students entering in “Bachelor 3”, the IBBA will be a 2-year course of studies. Credits for this course are estimated upon European Credit Transfer and Accumulation System (ECTS).