France
Marseille
4
Year(s)
English
Campus

International Business Administration

Business / Business Administration

Bachelor of Business Administration in Web Digital Strategy Specialization

This program in International Business Administration with a specialization in Digital Strategy allows students to study the interplay between global and local factors that influence management decisions. International Business Administration focuses on all aspects of running a large, global organization, as well as its relationship to the outside world. It is a 4-year bachelor’s degree offering students, 4 different specializations that they can choose from during their 2nd year of studies. Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.



Keep in mind that a non-refundable registration fee of 120 EUR is required. This course is offered both in French and English languages. Students may also enter year 3/4 after completion of 2 years of higher education (requirements differ accordingly). For those students entering in “Bachelor 3”, the IBBA will be a 2-year course of studies. Credits for this course are estimated upon European Credit Transfer and Accumulation System (ECTS).

  • Undergraduate / Bachelor's Degree
  • Credit: 240
  • Full-time
  • Start date: 07-09-2023
  • End date: 15-06-2027
  • Gen. Deadline: 30-06-2023
  • Int. Deadline: 20-06-2023

Admission requirements

  • IELTS: 5.5
  • TOEFL: 59
  • GPA: 2.5

Kedge Business School

Campus: Marseille
Per year Price: 10000 EUR
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