Kedge Bachelor is a three-year specialised programme. It enables students to develop a triple skill set: professional, academic and international. This specialization offered in Digital Marketing that focuses on promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

KEDGE Bachelor of Management offers 20 specializations in 7 various campuses: Bordeaux, Marseille, Toulon, Avignon, Bastia, Bayonne, and Dakar. Keep in mind that a non-refundable registration fee of 120 EUR is required. This course is offered both in French and English languages. Students may also enter year 3/4 after completion of 2 years of higher education (requirements differ accordingly). For those students entering in “Bachelor 3”, the IBBA will be a 2-year course of studies. Credits for this course are estimated upon European Credit Transfer and Accumulation System (ECTS).