This masters program aims to provide students with advanced knowledge about public relations and marketing communications theories and practices, also with an emphasis on advanced social research techniques and real case study approach. Graduates can work as brand managers, public relations experts and corporate communications managers in advertising agencies, public relations companies, media planning and buying companies, political parties, non-governmental organizations, in-house agencies, and in many other enterprises. Graduates can also find career/job opportunities in national and international corporations as public relations or strategic communications specialists.

A non-refundable registration fee might be required. This course offers two tracks either with a thesis or without.