This is a potential research degree area, subject to the approval of the University. Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour. A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.

Credits for this course are estimated upon European Credit Transfer and Accumulation System (ECTS).