Throughout their studies, students gain additional knowledge and experience by participating in conferences, international symposiums, workshops and discussions, held with sector specialists and related to such topics as market research, media planning, message design, brand strategies and consumer behaviour. Students are also able to benefit from practical training in all forms of media applications (printed, radio-TV and internet broadcasting), as well as job shadowing professionals, attending practical workshops, and taking courses in such areas as script and scenario writing, film making, news production and photography.

A non-refundable application fee of USD50 is required by the university in order to process application. The deposit of USD1000 is required as soon as the conditional offer is issued.