You’ll experience how the disciplines in BA (Hons) Marketing with Psychology degree complement each other from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy. As the course begins, you’ll learn the foundations of marketing theory and explore how market research, customer insights and competitor analysis are used to build successful strategies. You’ll go on to study the science of brand management and influencers and find out why great marketing puts the audience at the centre of its design. You’ll understand how people respond to marketing and explore ethical issues around off and online behaviours.

During your placement year you will pay a reduced fee of £1,200.