BA (Hons) Marketing Communications and Advertising degree provides knowledge, skills and real-world experience meaning you can enter the job market as a creative, resourceful and adaptive marketer. You’ll prepare for a range of advertising and marketing specialisms, such as digital and social media marketing, campaign planning and management, branding, customer insights and entrepreneurship. By applying theory to real world examples, you’ll develop an understanding of contemporary marketing communications that’s underpinned by broader marketing and business principles. You’ll then study specialist modules to learn how to create and manage multimedia marketing communications campaigns. Topics include integrated marketing communications, digital marketing, and campaign planning and management as well as media planning, branding, sustainability and customer analysis. Through these, you’ll develop your creativity, confidence and resilience becoming a marketer with a valuable specialism in communications and advertising.

During your placement year you will pay a reduced fee of £1,200.