The first year of the program introduces students to creative thinking, as well as some of the most important areas of business and management in tourism. This includes courses about Creative Industries, Cultural, Creative and Heritage Tourism as well as Creative Experience Design. Other specialist Tourism courses are connected to Destination Management and Health Tourism, plus Wellness and Spas (Hungary is famous for its health tourism and thermal spas). Students study Marketing and Communication Management as well as Strategic Management. Research Methods is another important course that prepares students for the writing of their thesis during the second year. It is also possible to study Electives. During the second year, students have a chance to work on more applied and real-life projects, for example in a creative project course. They learn about Trends in Tourism Product Development, ICT and Creative Media, Heritage Management, Creative Cities, Event Management and Sustainable Planning and Development. They also build on their business and management skills in Enterprise Decision Support Systems and Methods.