The MSc sa Bhainistíocht agus Gnó Digiteach is designed to produce the kind of digital business technologists, managers, educators, entrepreneurs and innovators in great demand in today’s information economy. This programme is run subject to demand and is delivered through the medium of Irish. Over two years, part-time students undertake modules in a range of topics related to digital business, management and leadership, strategy and marketing, in addition to an applied research project or dissertation. All modules have been carefully designed to cater for emerging trends in the workplace. The digital business, media and networks elements of the course provide students with technical knowledge and skills to author and communicate using common and emerging digital platforms. Students will develop a practical understanding for best practice in web design, web usability, user experience and e-commerce campaigns and projects.