Public Relations specialists aim to enhance the relationship between an organization or individual with strategic groups such as investors, employees, activist groups, government regulators and others. PR specialists help organizations cultivate relationships with all who are affected by the company mission. The work of PR specialists has additional value to society when they help clients practice social responsibility and respond to the interests of critical stakeholders.The Bachelor of Arts (BA) in Public Relations provides a strong foundation in the theory, practice, and techniques of public relations in the digital age.