Montclair-Little Falls, New Jersey
Year(s)
Marketing
Business / Business Administration
Bachelor of Science
The Marketing concentration in the Business Administration major provides the foundation for challenging and rewarding careers in brand management, digital marketing, services, retailing, and government. Marketing is much more than branding and advertising. It involves selling ideas, social causes and influence, and deploying data to understand consumer behavior and predict demand. Students in this program will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that deliver value to buyers and sellers. In the Marketing profession, digital technology like social media and marketing automation is changing how consumers get information. Influencer marketing is leveling the playing field so entrepreneurial brands can compete.
- Undergraduate / Bachelor's Degree
- Credit: 120
- Full-time
- Start date: 18-12-2024
- End date: 01-09-2028
- Gen. Deadline: 15-09-2024
- Int. Deadline: 05-09-2024
Admission requirements
- IELTS: 6
- TOEFL: 70
- GPA: 2