The Retail Merchandising and Management concentration the in Business Administration major is designed for students with an interest in the front and back-end activities of the highly competitive and dynamic world of retail. This includes the management and merchandising of traditional, online, and omni-channel retailers. It helps students launch a fast-paced career where they will ensure retail goods are available to customers when and where they want them. In the Retail Merchandising and Management profession, retailers rely on consumer and product data collected by Merchandising and Management experts to improve product designs, support customer loyalty programs, assist public relations initiatives, and influence store, catalog, and website layouts.