The Graduate Digital Marketing Certificate focuses on honing effective digital marketing skills through exposure to current research in digital technology, analytics and business cases. Students gain practical experience in leveraging real-world digital marketing intelligence in developing mobile, social, and web strategy for organizations. Curriculum comprises of eight 1.5 credit graduate courses for a total of 12 credits, including: Applied Marketing Management, Market Analysis and Customer Insight, Practicum in E-Commerce, Social & Mobile Media: Fundamentals & Analytics, Digital Customer Experience Management, Integrated Digital Advertising, Omni-Channel Retailing and Digital Marketing Strategy and RODMI.