The Master of Arts in Social Research and Analysis is a dynamic degree program that trains students to harness the power of data to improve programs, change social policies, market a product, execute an advertising campaign and inform business decision making. Students in the program gain valuable skills in survey writing, focus groups moderating, ethnographic research, data analysis and data and text mining. They can tailor their program by taking electives in social policy research, business analytics, communications and media, or earth and environmental sciences.